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MAGAZINE ADVERTS

  • Line of sight, the first thing visible is the name of the band followed by image from the album itself and the title and then the release information. 

  • the name of the band is in a different font, this font is used across all of their albums ad crates an image and iconography for the band 

  • the other font used is a serf font but is similar to the Jake Bugg Poster as it is white and relatively thin, using the common simplistic aesthetic 

  • imagery of nature is used in the photo which i know from my music video research is common as it connotes the organic non manufactured nature of indie music

  • again more important text is larger than the rest for emphasis 

  • unlike the Jake Bugg poster this doesn't use text image integration and instead has the image on a black background which makes it stand out in comparison to the rest of the image 

  • dark colours convey a sombre mood which is typical of the genre

  • Florence isn’t overtly sexualised which is apparent in the indie genre

  • Both the image quality being grainy and the inclusion of a vintage fringe dress connote the same nostalgia that is prevalent in the Jake Bugg Poster 

  • uses text image integration to make the image seamless, this seems common and is something we should implement in our own magazine advert.

  • also uses white font which seems to be conventional 

  • uses a combination of serif and sans serif, bold serif used to emphasise important words like the band names

  • lines framing brand new to emphasise that they're headlining and therefore the most important on the image, draws the eye 

  • the image in the background is of the band playing live however, no faces are shown which emphasises that they are more about the music than their image and fame which is an important thing to establish as an indie artist 

  • cool colours is conventional of indie as it shows a caller more sombre mood than brighter colours would 

  • slightly grainy image to implement the idea of nostalgia again

  • logo font used to show the recognisable iconography of the band and catch the eye of long term fans 

  • text image integration is used again but this time a black serif font is used, this coincides with the nirvana logo and makes the image coordinate nicely 

  • an expanded image of the album logo is used for the main image of the advert which creates nice synergy between the two 

  • using line of vision the viewer sees the logo followed by the image of the baby and then the 20th anniversary sticker, this allows the immediate nostalgic connotations of this classic album to evoke positive emotions before it reminds the viewer that its the special edition 

  • a grainy image is used to evoke nostalgia also 

  • as well as the smiley face logo in the 20 and also the shape used to display the QR code, relies a lot on the image of the band to sell the album 

  • the imagery of the baby chasing money is symbolic of capitalism and it is common for indie music to take a political stance against something 

  • natural imagery of water and cool colours are also conventional 

  • unlike the nirvana poster the stone roses poster puts the 20th anniversary sticker first in the line of sight, it still includes the image of the lemon which is part of the recognisable iconography of the band 

  • much like the nirvana poster text image integration is used over an enlarge image of the album cover to create synergy 

  • the jackson pollock imagery in the background is conventional to the genre due to the close associations between art, artistic integrity and indie music 

  • simple, minimalistic sans serif font is used again, this is extremely conventional and connotes the lack of embellishment to the music 

  • the red white and blue of the British flag is used to emphasise the roots of the band and their pride of being from Manchester which was a big part of the emerging indie scene in the UK 

  • once again a grainy distressed image is used to emphasise the classic nature of the album and evoke nostalgia 

  • emphasis on the five star rating from Q and MOJO, notable music magazines featuring indie music , also repeats the review of ‘greatest debut album of all time.’ to emphasise its importance 

  • the text image integration isn't seen on the bottom where the record label is mentioned to make it stand out more. 

  • natural brown and green tones connote nature and an organic quality which seems to be common across these adverts 

  • Similarly to the music video, the poster for Jake Bugg’s self titled album uses imagery of his home town to connote his organic and ‘homegrown’ talent

  • Images of Jake Bugg used to create interest and a following, surveillance theory

  • larger images of Jake himself and his name being in large font is less conventional of the indie genre as it is more commonly focused around the music and the concept 

  • this poster uses text image integration to make the poster seamless and more visually appealing 

  • a simple sans-serif font is used in both black and white which is conventional as simplicity is key in the indie genre due to the emphasis on music itself

  • important text is in bold such as the date of release, debut album and his name 

  • only one font is used but in varying boldness which keeps the image visually interesting 

  • considering line of sight the first thing a viewer would see is Jake’s face followed by his name his hometown and then the information regarding the album, this reinforces the idea of surveillance theory 

  • the picture itself uses a muted sepia tone colour scheme and is slightly grainy which connotes idea of nostalgia which is key part of indie culture.

HOW WILL WE PROMOTE OUR MUSIC?

  • text image integration isn’t used here but due to the geometric nature of the album cover it works together well

  • limited colour palette is conventional of indie music due to its minimalism

  • font looks light graffiti which is indicative of youth, a common indie theme 

  • like all the other adverts i have analysed it also uses font size and thickness to show emphasis

  • image of a graffitied neighbourhood has a similar effect to that on jake bugg’s poster in implying the sense of the band being ‘homegrown’ and down to earth and in touch with their roots

  • distressed effect on the black background subverts the idea of perfection which isn't as sought after in indie music as the artists should be accessible and relatable to an audience 

  • cool colours are conventional of indie music, the iconography of nature and water is also present here which is conventional 

  • the style of the image is painterly, once again showing the sense of art and integrity in indie music 

  • synergy between the text and the image through colour, the change in shade reflects the change in death of the water which is visually interesting 

  • a bold sans-serif font is used here much like all of the others 

  • size of the text is also representative of importance which is common

  • the image of the lion and the lioness fighting underwater is strange and abstract which is conventional due to the conceptual nature of indie 

  • not showing the band seems to be more common unless its a solo artist 

  • black and white colour scheme is artsy and reflective of the genre 

  • text image integration isn't as good here, the image and the text become two different things that are bridged by the text

  • however by doing this they can include the imagery of the album which creates product synergy 

  • white sans serif font 

  • the use of the crowd being out of focus and Ben being in focus draws attention to the music and the band rather than the crowd 

  • also emphasises the size of the crowd

  • size in order of importance, big to small 

  • band logos are used instead of a font 

  • flag fills up the negative space nicely so there isn't an area left blank 

© 2016 LORNA BRETT-GREENACRE

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