OUR DIGIPAK//FEEDBACK

THE JOUREY TO CREATING OUR DIGIPAK

To create ou digipak we went through our footage and took some screenshots and these are the shortlisted imaged we wanted to include. We made sure all of the images portrayed the musicality and also the energy present in both our music video and the presentation of the band

our digipak

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We chose pinks and purples for our colour palette as they featured most heavily in our music video and the colours are warmer than say greens or blues which convey more of the happy energetic atmosphere we are trying to associate with our branding. Amy and Naomi created the front and back covers including the logo and the layouts, Naomi edited the credits panel detailing the band members roles while i edited the two panels with handwritten lyrics on using my wacom tablet. We showed this design, along with some alternate panels to a focus group and this was the finished combination and layout they preferred. overall we are extremely pleased with our digipak as it creates excellent synergy with the video and magazine advert, while also allowing our message and branding of the band to be continuous and consistent.