We used many other softwares and hardwares during the construction of our product including our iPhones and my cannon DSLR camera. we used iPhones to film focus groups and blog footage as it was easier to airdrop the video files onto my MacBook air or Naomi’s iPad pro to edit them in iMovie. iMovie is much simpler to use than Sony Vegas Pro 11 which was especially helpful to churn out quick simple videos that just needed cutting, graphics and sound. Having all owned apple products for a really long time we were incredibly proficient in using these items  however there were a few things we didn’t know so again we looked at online and youtube tutorials to show us how to edit our videos in a way that was clean, seamless and professional. For example I looked at iMovie tutorials on how to properly export my videos in a way to play on something other than my mac and also how to white balance my footage. During the more serious construction of our music video we used my cannon DSLR with a standard lens. Since this is my camera I knew how to use it pretty well however due to our project being more demanding than what im used to there were a lot of new things I learnt. for example I learnt how to white balance, how to properly use autofocus and change back into manual focus, we tried out some long exposure photography and also I had to play with the iso and exposure settings a lot due to shooting in the dark. The only draw back of my camera is that the battery life isn't very good so I constantly had to have my battery charger with me. We didn’t use microphones during shooting at all because we didn’t have any diegetic sounds in our video. Our use of Sony Vegas Pro 11 when editing this compared to during our initial research was much more in-depth and we had to learn a more new skills to keep up with the demand of our artistic vision. we looked at tutorials on how to layer footage and superimpose them on top of one another as well as how to edit the colour and speed of shots which was at first quite difficult as the processes and techniques were new however we feel confident in our abilities now. During construction we also made our print media ancillary texts and logos using Corel Photo Paint, 1001 fonts, Krita and my Wacom Bamboo graphics tablet. Personally, not having any experience with Corel Photo Paint initially I really struggled with the software as I have used photoshop up until now however with the help of audio tutorials on soundcloud and video tutorials on youtube I learnt how to fade imaged into colours, increase the contrast and saturation of an image and how to superimpose text and imaged onto the canvas. 1001 fonts was really helpful during this as it allowed us to create transparent png files to put into our adverts and digipaks. Krita is a free open-source digital art software that have on my mac and to get the handwritten effect on our digipak I imported our final digipak as a file layer and wrote directly onto it using my Wacom tablet, despite having used a tablet for a very long time writing on it was a new experience as was quite difficult however it allowed us to have a really genuine feel of a boys messy handwriting on the album. Lastly, during construction we also used a lighting rig that was available in the drama studio we were filming in, we had additional help with operating them however we all learned how to change the lights to have different washes and change the position and intensity of the lights which was a crucial skill as our videos concept was based heavily around lighting.