We each created a magazine advert to advertise our band using conventions we had spotted during our market research. For example, we used no more than three fonts, used a simplistic and consistent colour palette and used sans serif font in white and made sure to include text image integration. We felt that all three adverts conveyed the musicality of our band and had good synergy with the music video as we used screen shots from our footage as the images on the posters. The next step was to see which advert our target audience preferred to choose the final advert. To do this we created questionnaires and formed pie charts based on the responses.